LEGO SMART Play Traffic & Growth
Bringing LEGO creations to life like never before
Estimated Website Traffic
— lego.comSource month: septiembre de 2026 · Source: Similarweb estimate
This is whole-site traffic for lego.com; it does not measure this feature's usage, users, or customers.
Data status: Valid estimate · Updated: 2026-10-09
Current Estimated Visits
46.2M
Previous Estimated Visits
49.9M
Absolute Gain
-3651283
Monthly Growth
-7.3%
Acerca de LEGO SMART Play
Powered by the new SMART Brick, this platform brings creations to life using sensors to react to movement and play. It is screen-free and compatible with existing sets.
