Ads in ChatGPT Traffic & Growth
Create, manage, and measure your ChatGPT ad campaigns
Estimated Website Traffic
— openai.comSource month: September 2026 · Source: Similarweb estimate
This is whole-site traffic for openai.com; it does not measure this feature's usage, users, or customers.
Data status: Valid estimate · Updated: 2026-10-08
Current Estimated Visits
259.5M
Previous Estimated Visits
204.3M
Absolute Gain
+55.1M
Monthly Growth
+27.0%
About Ads in ChatGPT
OpenAI is expanding ChatGPT ads with a beta self-serve Ads Manager for US advertisers, partner-based buying, CPC bidding, CPM campaigns, conversion measurement, and aggregated reporting, while keeping ads clearly labeled and separate from ChatGPT answers.
