Netflix Playground Traffic & Growth
A world for kids to explore along their favorite characters
Estimated Website Traffic
— netflix.comSource month: September 2026 · Source: Similarweb estimate
These are estimated visits to the independent product website, not users, customers, revenue, or product quality.
Data status: Valid estimate · Updated: 2026-10-08
Current Estimated Visits
1.5B
Previous Estimated Visits
1.6B
Absolute Gain
-153831226
Monthly Growth
-9.4%
Avg. Duration
6m 4s
Pages per Visit
4.08 pages
Bounce Rate
40.4%
Category Rank
N/A
Global Rank
#28
Rank
#35
Domain Created
Nov 11, 1997
Domain Age
30.0 years
Estimated Website Visits Over Time
Traffic Sources
Top Regions
| Region | Percentage |
|---|---|
| United States | 20.00% |
| India | 6.88% |
| United Kingdom | 4.76% |
| Brazil | 4.73% |
| France | 4.41% |
Top Keywords
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| netflix |
About Netflix Playground
Netflix Playground is a new standalone kids games app for children 8 and under. It is included with a Netflix membership, has no ads or in-app purchases, works offline, and launches with games built around characters like Peppa Pig, Sesame Street, StoryBots, and Dr. Seuss.
