
New search powered by OpenAI and return of TikTok-style feed
Source month: June 2026 · Source: Similarweb estimate
This is whole-site traffic for about.netflix.com; it does not measure this feature's usage, users, or customers.
Data status: Valid estimate · Updated: 2026-07-08
Current Estimated Visits
1.8M
Previous Estimated Visits
1.9M
Absolute Gain
-109676
Monthly Growth
-5.9%
Netflix’s new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch.
Avg. Duration
40s
Pages per Visit
1.50 pages
Bounce Rate
73.8%
Category Rank
N/A
Global Rank
N/A
Rank
N/A
Domain Created
Nov 11, 1997
Domain Age
30.0 years
The New Netflix TV Experience is Netflix’s new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch.
Similarweb estimates that about.netflix.com received approximately 1.8M website visits in June 2026. Its estimated global website rank was #0. This is traffic for the whole parent site, not a measure of The New Netflix TV Experience feature usage, users, or customers.
Yes, The New Netflix TV Experience is free to use.
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